Hitachi Construction Machinery

“Being in the earthmoving industry where time is of the essence, we are also happy with the excellent international aftersales support that the HITACHI brand delivers.”

Founded in 2010 in Doha, Qatar, with a vision to be “the industry leader and first choice provider of dismantling, demolition and excavation services”, Rock Fall Contracting & Trading W.L.L. is renowned for delivering innovative and cost-effective solutions for specialist earthmoving and civil engineering projects.

As one of the largest heavy/highway contractors in Doha, RFC is well known as a multi-faceted excavation contractor and offers a full range of services including excavation, site development, demolition, rental equipment provider for heavy excavation and dumps, and also delivery and disposal of fill material.

Ongoing investment in the latest plant and equipment has helped maintain the Group’s position as a leader in the industry. As specialists in all aspects of earthmoving and engineering, RFC has a wealth of knowledge and experience unsurpassed in the construction industry. Since civil engineering projects often involve major earthmoving works, RFC’s
strength in specialist earthmoving has proven to be extremely valuable in managing contracts from design stage through to the project’s timely conclusion, employing cost-effective engineering to ensure the project is completed on schedule and within budget.

Bulk earthmoving has long been one of RFC’s core activities. The Group has an extensive and well-maintained modern fleet of specialist earthmoving equipment and has successfully completed a number of prestigious contracts. These include substantial works at international airports, many stretches of the national motorway network and several major retail developments.

It is RFC’s professional approach to site management that ensures that projects are controlled effectively. On-site teams consisting of trained and experienced managers and operators enable the Group to carry out projects according to customers’ requirements, on schedule and within budget.

As earthworks can make or break a project – being the most difficult part to predict – positive results can be attained only by employing a contractor with expertise in this area. RFC therefore prides itself on its talented workforce and extensive fleet of equipment that enables it to provide a broad scope of services to a variety of clients in both the public and private sectors.

Established with a paid up capital of QR 2,000,000 by Mr. Shamas Gul through his founding company Sawabi Trading & Contracting, RFC’s commitment and dedication in fulfilling the growing demands in construction industry has seen it emerge as one of the leading heavy equipment providers and developers in the State of Qatar. Today, it specializes in earth works, leasing of heavy equipment and supply of construction materials as per client’s requirements in civil construction and infrastructure development works.

What therefore began as the dream of one man has now been transformed into the dream of many and over the years, RFC has promoted a culture of safety, teamwork and partnership, maximizing both value for money and client satisfaction.

The CEO of Rock Fall Contracting & Trading W.L.L., Mr. Shamas Gul has been involved in the earthmoving business since 1979 and has worked on major projects in Qatar and Pakistan. Mr. Shamas Gul, who believes that hard work and dedication are the only way to achieve success, ingrained the importance of discipline early on in life as he was born in a farming family as the son of a soldier. One of his favourite sayings and which he adheres to in his daily life is “If you can’t wake early and stand before your employees, it shows that you cannot be an earth mover”.

In the following interview, Mr. Shamas Gul describes how RFC’s trusting relationship with its dealer and reliance on HITACHI equipment has enabled it to grow as a true service organization by providing strong leadership and offering unmatched construction services in all areas of earthwork and site development.

1. How would you describe RFC’s relationship with the dealer, Arabian Supply Center?

As the sole exclusive dealer for HITACHI Heavy Equipment in Qatar, Arabian Supply Center (ASC) is well stocked with all the required spare parts, variety of equipment and attachments to cover all requirements of earthmoving including digging, loading, carrying, breaking grabbing, cutting, crushing, screening, which are made available 24/7.

ASC’s dedicated after sales support is remarkable as it has highly qualified and trained technicians and support personnel. The top management of ASC also has a better understanding of the increasingly diverse needs of customers in the global market place and they are well versed in current industry trends and marketplace requirements.

2. What is the value that the HITACHI brand of equipment brings to your fleet?

HITACHI heavy equipment is well known for its advanced technological capabilities that offer excellent performance and reliability across its wide range of leading-edge construction machinery.
We have found that, when compared to other leading brands in the market, the operating cost for HITACHI is not only reasonable and cost-effective, but also that the machines are very easy to maintain as it follows a simple mechanical design.

Moreover, all our technicians are primarily from Pakistan and India and they have good knowledge about the technology of these machines. Being in the earthmoving industry where time is of the essence, we are also happy with the excellent international aftersales support that the HITACHI brand delivers.

3. What are your expectations from the principals?

I believe that more interactions with customers to better understand the challenges they face in areas such as safety, the environment and economics will lead to greater enhancement of the relationship with our principals. Gaining a greater insight into the needs of each customer especially with regard to engine configuration and specifics will also be an added advantage.

4. What is the message you would like to give out to customers who have not yet incorporated the HITACHI brand in their fleet?

I would like to draw their attention to the fact that HITACHI has consistently striven to enhance the functions and performance of its machinery to keep pace with the evolving needs of different times, countries, and regions with an emphasis on efficiency, productivity and safety. As such, including the HITACHI brand in your fleet will give you operator friendly machines that are outstanding in performance and also available at reasonable costs. It also offers the assurance of timely maintenance with a qualified crew of technicians. The substantial saving you make over the lifetime of these machines by boosting productivity and reducing running costs will also ensure a high resale value.

In 2016, Rock Fall Contracting & Trading W.L.L., Qatar purchased 30 units of 20-ton excavators to be operated in strategic projects in Doha.